A Voyage Into the Unusual with Hendrick’s Gin

7 Oct
We arrived at Space 57 in Boston at 7:15 p.m. on October 1, 2013. There was a line of people waiting for the doors to open at 7:30. Luckily, we were able to sneak in a bit early, and when we walked in, we traveled back in time, into a rather peculiar era.
Hendrick’s Gin prides itself on its peculiarities as stated in its brochure from the night, “The peculiar unusualness of Hendrick’s resides in our subtle and sensually wondrous botanical signature of flowers, roots, fruits and seeds from the world over. Our eleven botanicals are analogous to a spectacular chorus of flavors. They function to complement and set the stage for our delicious duet of infusions: Roset Petal and Cucumber. Together, these two odd bedfellows represent the finishing touch that makes our oddness so sublime.”
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The Voyage into the Unusual event did a great job of presenting the peculiar, while highlighting the flavors and deliciousness of the specially made cocktails. To present the different cocktails, Hendricks created different stations to receive them, while being serenaded by the peculiar, old-timey music of The White Ghost Shivers. The Airess looked over the entire event on a platform about 15 feet high, and if you were lucky you could be invited to have a drink under her extremely large skirt. There was a flower-girl in a pot. There was a wall of hands, which was practically throwing out presents to us. We not only got a great drink out of a random drawer, but we also got an Uber gift card, which we used to get home after the event.
Here is how Hendrick’s describes it in its press release about the event, much better than I did above, “Guests will be entertained all night as they voyage into the unusual with a cast of characters including: a botanist that demystified the eleven botanicals found within the Hendrick’s bottle, a chemist that takes guests into the Apothecary Shop, and music interspersed throughout by the eclectic band, White Ghost Shivers, along with other unexpected surprises. An array of tipples will be served, from the signature Hendrick’s & Tonic to more complex creations such as the “Traveling Punch,” which will be modified to reflect the best local and seasonal ingredients each city has to offer.”
The Traveling Punch was a great ode to Massachusetts, incorporating cranberries to represent the bogs that cover the South Shore. It was a lovely cinnamon-y concoction that I am hoping to incorporate into the holiday season.
Yes it was an event, yes we got free, great drinks, but more than that it was an experience. I’ve never really considered Hendrick’s before, but now after tasting all of the possibilities of the gin, it will certainly be making an appearance on our booze shelf soon.
This is the 2nd Annual Voyage and the tour made it to Austin, Los Angeles, Chicago, Miami and will be in Philly on October 23, so if you are there, sign up to go! It is free to the public, you just have to RSVP.
Join the conversation at Twitter.com/HendricksGin and Facebook.com/HendricksGin #HendricksVoyages
Recipe for your enjoyment:
Traveling Punch
1 part Hendrick’s Gin
1 part Kalustyan’s Fruit Tisane Tea
1/2 part Clear Creek Cranberry Liqueur
1/4 part lemon/orange oleo-saccharum*
3/4 part sparkling water
3 dashes Angostura bitters to taste
Serve in a punch bowl with a block of ice. Garnish with nutmeg dusted orange slices.
*To make oleo-saccharum: Take whole lemon peels and orange peels and muddle in demerara sugar. Let sit for at least 3 hours before adding fresh lemon juice. Stir to dissolve sugar. 
Hendrick’s & Tonic
1 1/2 parts Hendrick’s Gin
3 1/2 parts tonic
1 cucumber spear
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